Apple has sold ~2B iPhones.
With a clear understanding of human psychology, Apple designed its packaging to make these ~2B new iPhone unboxing experiences very memorable (and prob why you can't get rid of the box).
Here's a breakdown 🧵
i know it’s said all the time but humans aren’t designed to take in constant information every day about things beyond our control from all around the world on mediums designed to favor the most extreme and provocative content!
“I spend too much at Starbucks” is a legendary meme.
It's also not an accident: the coffee retailer -- worth $120B -- uses many psychological hacks in its store and menu designs to get you to drop more cash.
Here are 11 of them 🧵