Everything wrong with wall street is in $BITO. In just 6 days, it is underperforming $GBTC by 7.5%, and the rolling cost doubled as ProShares moved half its positions out to Nov to deal with position limits set by the CME. More approved products are a positive but buyer beware.
It's a valid point - will see if we can come up with something that doesn't confuse new users. As Bitcoin keeps growing, it's going to make sense at some point (maybe that point is already here). Buying $100 of Bitcoin is such a tiny fraction already.